Chad Price Of Mako Medical On How Modesty Strengthens Your Company Brand — Entrepreneur Resources

Modesty Equals Cooperation

Every fledgling business relies on excellent team cooperation. When you’re first starting your company, you need to be certain that your staff members can work together in a fluid manner. For many new entrepreneurs, that is the biggest hurdle that they have to overcome. It is far from easy. Choosing the right team members and creating a culture of synchronicity is the first step. However, there’s an important piece of the puzzle you should never overlook. Hiring employees with a sense of modesty may make a big difference.

Self-Importance is Unattractive

Of course, it’s not merely about ensuring that the team works well. At MAKO Medical Laboratories, every member of the team plays a vital role in making the company a success. The strong employees do so without a competitive or arrogant nature. MAKO Medical CEO Chad Price also encourages the team to give back to the local community. This combination of approaches means that the brand is looked upon in a favorable light. That is because self-importance is never an attractive quality — in brands or people.

Charity-Washing Does Not Work

The phrase ‘charity-washing’ means supporting causes with the sole purpose of improving your bottom line. For example, you may have a paper business and team up with a charity that plants trees to enhance your public profile. While that may seem like a savvy move, customers are likely to see through it. When your motives are not in the right place, you can lose your following quickly. It is important to make sure that you are partnering with initiatives and charities that fit with your company ethos, values, and overall vision.

Modesty Filters Downward

One of the most important things to remember here is that modesty is a learned quality. It filters downward in companies. When employees are working beneath a self-important or arrogant manager, they may start to mimic that behavior. That is exactly the problem for many of the world’s leading companies. Soon enough, you are dealing with a competitive culture that is not at all conducive to cooperation. Business leaders who are facing this problem need to consider how their actions contribute. It may be time to change tack.

The Takeaway

There’s no doubt about it: there’s a finesse to starting a company. Whether your business has been going for a decade or just a year, you have an obligation to do everything in your power to make it work. The way that you portray yourself and your brand will have a major impact on whether it starts to grow. By encouraging a sense of modesty — throughout all areas of the business — you can transform its overall image. In this article, we have looked at some of the reasons that works and the approaches you may consider using.



Founder & CEO of Mako Medical

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