Chad Price Of Mako Medical On How Modesty Strengthens Your Company Brand — Entrepreneur Resources

Chad Price
5 min readAug 15, 2022


When you’re building a company from the ground up, the image you portray is everything. The aim of the game is to foster a loyal audience — a following on which you can rely. However, you can only do that if consumers buy into your services, products, and values. For that reason, it’s important to consider how you are portraying the company. When MAKO Medical Laboratories first started, CEO Chad Price understood this simple fact.

Taking the time to strengthen your company brand means that your customers will stay with you through thick and thin. Of course, it’s not always easy. Toward the beginning of your journey, you may be unsure of the best approach which you may use. Fortunately, there are some expert-backed solutions you can look into. One such strategy is to employ a sense of modesty throughout your business processes. Within this article, let’s delve into how modesty can strengthen your brand and allow you to steadily grow your business.

Modesty Equals Cooperation

Every fledgling business relies on excellent team cooperation. When you’re first starting your company, you need to be certain that your staff members can work together in a fluid manner. For many new entrepreneurs, that is the biggest hurdle that they have to overcome. It is far from easy. Choosing the right team members and creating a culture of synchronicity is the first step. However, there’s an important piece of the puzzle you should never overlook. Hiring employees with a sense of modesty may make a big difference.

New research from the American Psychological Association suggests that modesty leaves the best impression when it comes to team cooperation. While workers are likely put off when they see arrogant or self-serving workers, they are naturally drawn to those who display a humble outlook. As though that weren’t enough of a reason to make this a part of your strategy, the unpretentious atmosphere is contagious. When you have a culture of workers bidding for attention, it can quickly turn into a toxic work environment. However, the moment that you flip that around and encourage modesty, the pack will surely follow.

Self-Importance is Unattractive

Of course, it’s not merely about ensuring that the team works well. At MAKO Medical Laboratories, every member of the team plays a vital role in making the company a success. The strong employees do so without a competitive or arrogant nature. MAKO Medical CEO Chad Price also encourages the team to give back to the local community. This combination of approaches means that the brand is looked upon in a favorable light. That is because self-importance is never an attractive quality — in brands or people.

The modern-day consumer is discerning when it comes to selecting companies and brands. For that reason, business leaders need to work hard to gain both their trust and their loyalty. If the image that the business is portraying is one of self-importance and arrogance, you’re unlikely to win customers. To make matters worse, this approach is liable to lose your customers in the long run. Ensuring that your brand has a positive image takes time and energy. Entrepreneurs need to make sure that they are looking for ways to give back to the community and avoid only focussing on self-serving activities.

Charity-Washing Does Not Work

The phrase ‘charity-washing’ means supporting causes with the sole purpose of improving your bottom line. For example, you may have a paper business and team up with a charity that plants trees to enhance your public profile. While that may seem like a savvy move, customers are likely to see through it. When your motives are not in the right place, you can lose your following quickly. It is important to make sure that you are partnering with initiatives and charities that fit with your company ethos, values, and overall vision.

As CEO of MAKO Medical Laboratories, Chad Price takes this aspect of the role seriously. The entrepreneur only works with charities and organizations that are close to his heart. For example, the business leader recently teamed up with the Vance County Public School Foundation (VCPSF) for the 2022–2023 school year to offer teachers LEAP grants. The move will help educators in the North Carolina area provide better learning experiences to their students. Rather than picking a cause to support, the MAKO Medical team takes the time to select an initiative that will do the most good in the community.

Modesty Filters Downward

One of the most important things to remember here is that modesty is a learned quality. It filters downward in companies. When employees are working beneath a self-important or arrogant manager, they may start to mimic that behavior. That is exactly the problem for many of the world’s leading companies. Soon enough, you are dealing with a competitive culture that is not at all conducive to cooperation. Business leaders who are facing this problem need to consider how their actions contribute. It may be time to change tack.

Company leaders can solve this problem by adopting an attitude that best serves the company. Rather than continually patting themselves on the back for a job ‘well done’, they should look within their ranks. The most effective approach is to show gratitude to the workers who have made their many successes possible. By appreciating the value that these individuals bring to the business, you change the narrative and the focus of it.

The Takeaway

There’s no doubt about it: there’s a finesse to starting a company. Whether your business has been going for a decade or just a year, you have an obligation to do everything in your power to make it work. The way that you portray yourself and your brand will have a major impact on whether it starts to grow. By encouraging a sense of modesty — throughout all areas of the business — you can transform its overall image. In this article, we have looked at some of the reasons that works and the approaches you may consider using.

Originally published at on August 15, 2022.